Here is what you get from Smith and W-Smith: -

* An initial consultation to learn more about your business, market, customers, competitors, products, & services.
* Full website appraisal – tags, titles and content.
* A full PPC account audit, if relevant, followed by recommendations.
* Establish initial objectives – business, website and PPC Campaign.
* Agree a monthly budget.
* Either set up or modify your PPC account.
* Initial keyword research and analysis.
* Optimize existing ads.
* Ad Copy writing.
* Ensure required tracking codes are installed.
* Optimise Ad scheduling (when your PPC ads should be shown) and geographic targets according to campaign objectives.

Included in the PPC monthly fee are all the essential performance reports, PPC monitoring, keyword bidding, testing, ad copywriting and other PPC Management basics. Also included is one half day for us to get together with you to review progress and chart our onward course to the key criteria set. Of course, while employed by your company we are always available at the end of the phone or email!

Smith and W-Smith have many years experience in sales and marketing, both off-line and on-line, and would be happy to support you in any sales/marketing projects or initiatives. We own and operate a number of our own websites from a wide variety of sectors, we also run PPC campaigns on behalf of a number of our clients, have extensive experience of setting up and managing paid search campaigns on Google, Yahoo and Microsoft Bing, as well as making sure our clients get a good share of the available free traffic via search engine optimisation.

If you would like to see if we can help you then please do not hesitate to get in touch with James Warmington-Smith or Danny Smith on 0844.5686923 or 01284.812448 or complete our contact form.

Posted by RobOusbey

Let’s start with a sneaky tactic.

I know that SEOmoz blog readers are an internet-savvy crowd, so many of you are probably familiar with the ‘browser history sniffing’ techniques that exist. (Bear with me, we’ll get to internet marketing advice in a moment.)

1 – Customize the User Experience

2 – Retarget Your Publicity

• a visitor comes to your site, and leaves without making a purchase
• your advertising network drops a cookie onto that user’s computer
• the user visits a different site which displays ads from that network
• the network recognizes the user, and shows them an ad for your product
• hopefully they’re reminded of you, and come back to the site to make a purchase.

3 – Find Your Competitors’ Customers

To Conclude

(Thanks for reading; you can follow me on Twitter: @RobOusbey, and I’m pleased to be speaking alongside some of the best SEO practitioners around at this year’s Pro Training Seminar – tickets are still available.)

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Posted by timsoulo

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Howdy SEOmoz fans! It is an overused practice to start from some “shocking” stats and dissertate on how Facebook is powerful and important for business. So, I will just consider you all know what is Facebook and how cool it is.

What you’re about to read is a step-by-step SMM strategy for promoting your business on Facebook. I’ve gathered all the best practices and tips that I have used myself, together with some advice that I haven’t tried but am confident will work well. Ok. That’s enough for the intro, let’s go!

Where To Start?

1. Brand Ambassador.

First of all, don’t use your personal account to promote your business, unless you want your customers to see your childhood pictures and lulz from the recent party. You can create another (purely business oriented) instance of yourself or hire someone to become your brand ambassador. This will be the person who represents your business online and handles all communications, so the info on the profile should be brief and clear and all the pictures neat and professional. Remember that users will associate your business with this guy.

Power Tip: Create a separate e-mail account in Gmail and import all the e-mail addresses of your clients there. Now when you use this account to create a new Facebook profile – the system will automatically find all of your clients in your address book and suggest to add them as your friends on Facebook! What a great start!

2. Creating a Facebook page.

Promotion on Facebook is all about having a page for your business. To create one, go to http://www.facebook.com/pages/ and click the “+ Create a Page” button.

Power Tip: “Page Name” is one of the the strongest ranking factors on Facebook search. Don’t miss the opportunity to add some keywords you wish to rank for as you are not allowed to change your page name later.

Configuring Your Facebook Page

1. Profile picture & avatar.

Profile picture is one of the few things in the design of your page that you can actually customize, so be sure to make the most of it. Here are two great articles that will help you: “5 Creative Ways to Hack Your Profile Photo“; “Making the Most of Your Facebook Profile Picture“.

2. Page info.

The next important thing to do is fill your Facebook page with information about your business. Most of it is stored under the “Info” tab, which you cannot remove or hide. Lots of people visit it, so work hard to make your info as brief and engaging as you can. “Think SEO” and use your keywords, as each of the tabs is indexable by the search engines.

Power Tip: if you type a URL starting from http:// in the info box under your profile picture, Facebook will turn it into a clickable link. So you can easily refer your visitors to your website, blog or twitter account.

3. Applications.

• Static FBML (Facebook Markup Language) – allows you to create 10 additional tabs, which can contain HTML/CSS, Flash, FBML, iframes and FBJS;
• NetworkedBlogs – allows you to post your RSS and Atom feeds directly to your wall;
• Twitter Tab – posts your twitter updates to a separate tab;
• Extended Info – adds an additional box which supports html/fbml, images, video and music to the left sidebar of your page;
• Fan Appz & Promotions – helps you handle all kinds of contests, sweepstakes & give aways.

Tip: you’ll probably end up with lots of tabs by adding various applications. However you can easily drag them around if you think that some of them are more important.

4. Vanity URL.

To be able to convert your ugly “326727833086?ref=sgm&ajaxpipe=1&__a=7″ URL into something fancy-looking, like “http://facebook.com/mybusinesspage” you need to have at least 25 fans. Once you do – go to http://www.facebook.com/username/ and click the “Set a username for your Pages” link at the bottom.

5. Custom landing page.

You need an attractive landing page, which will convert your visitors into fans. Here is when the FBML application comes into play. Using HTML, CSS, FBJS and even flash you can create awesome landing pages that people will not only “like”, but link to, and suggest to friends.

Tip: If you’ve got no development skills you can find some nice facebook FBML page templates that have just started to appear around the template stores.

What To Expect?

Before we start reviewing various Facebook promotion techniques, I’d like to clear things up a little bit. Essentially when someone “Likes” your Facebook page, they will be notified every time you update its status, it’s almost the same as following someone on Twitter. To have your message spread on Twitter you need to have your followers retweet your post so that their followers could see it and retweet in turn. On Facebook, the principle is a bit more sophisticated: when someone likes or comments your status update, this fact is being reflected in his profile. And when your status update gets a decent amount of “likes” and comments it is promoted to the Top News section of a user’s News Feed, so that more people could see it.

Now let’s refer to a famous “90:9:1 Social Behaviors Rule” to understand what it takes for your message to become visible.

Let’s consider that “Heavy Contributors” are those ready to comment on your update, “Intermittent” ones will probably “like” it, and “Lurkers” will read it or just scroll through. Say your page has 100 fans. Knowing the fact that only 12%-20% of all your “Fans” will see your status update in their Live Feed, we can see that:

I hope this delivers a clear understanding that Facebook promotion takes an enormous amount of effort to become successful.

Promoting Your Facebook Page Internally.

1. Using your Brand Ambassador.

• Add to friends any people that may be your potential customers or somehow relate to your business. Recently, Facebook has added Skype integration, which can suggest you some Facebook friends from the list of your Skype contacts. Once you have a decent amount of friends use the “Suggest to friends” and “Share” buttons to promote your Facebook page to them;
• Use Facebook Search to discover relevant pages, groups, events, people and even messages. With Search you can easily track any mentions of your brand and provide feedback – people really love that;
• Once you join pages, groups and events, you are able to participate in the conversation, which is a great way of direct promotion. Moreover you can see the list of the group members and easily add them to friends;
• Communicate. Once someone comments on your new status, a photo, or anything else – answer back. Moreover you need to make people love your brand and become active contributors and then brand ambassadors. 1/4 of search results on each big brand is UGC (User Generated Content).

Power Tip: When composing a message put the @ symbol and start typing the name of your business page to mention it, just like you mention someone on Twitter. This can be used as a signature to your updates.

2. Keep the page fresh and interesting.

People join your page hoping to receive some interesting stuff from you, so do not disappoint them. Facebookers usually prefer pictures, videos and links to plain text updates. Here is a comprehensive list of things that you should keep in mind to avoid losing your fans: don’t post too many updates; don’t automate your content; don’t be a duplicate of your website and don’t be boring. Your page wall is your social proof and a signal for people to get involved.

3. Cheat a bit.

Ask fellow staff & your team members to post “likes” and comments on each of your status updates to boost its rankings. Only status updates with 5 or more “likes” and comments show up in the Top News section. This will also make your wall look “alive”, which will inspire your fans to be more active on your page and participate in the conversation.

4. Fill in your page with media content.

• Upload pictures of your products/services, your office and your team at work to make your company easier to relate to;
• Encourage your fans to post  pictures of how they use your product;
• Upload pictures from each event you host and tag your fans there;
• Post videos of your team members talks;
• Show your products/services in action;
• Use video to respond to your fans (Bill Clinton frequently does video responses on his page).

5. Treat your fans.

You need to offer your fans something special and reward them. For instance 1-800-FLOWER Facebook page shows the discount code only when you click the “Like” button.

You can make some special offers, which are available to your Facebook fans only and are not announced outside of Facebook. It’s dead easy to reward your loyal fans by promoting them to the admins of your page, which will most likely turn them into enthusiastic brand ambassadors. Anyway, if there is some prominent fan – he should be publicly rewarded.

6. Send an update to Fans.

Direct messaging is a very powerful tool, but do not misuse it. Think twice before sending a message to all of your fans – it should be really valuable if you don’t want everyone to ignore it or get irritated.

Tip: Facebook allows you to send targeted updates. Think of a way you could use that feature for your business.

7. Ask your fans for help.

Now and then you can post a status update asking your fans to help build the community by suggesting your page to their friends. Just refer them to “Suggest to Friends” and “Share” links on your page and measure their response.

8. Build partnerships with other pages.

Notice that each page on Facebook has an “Add to my Page’s Favorites” button. When you do this, the logo of this page appears in a special “Favorite Pages” box on your own page. People see it and they might click the link to find out more about this page.

Your aim here is to build partnerships within your niche and be “favourited” as much as possible. Add to favorites pages that you like or that your business is related to and inform their owners about it with a wall post or a private message. Most likely you will be “favorited” back.

9. Use the applications.

There are a lot of crazy apps that you can use to promote yourself. You can even develop one of your own if your budget allows that. But how do the viral applications work in common?

You need something that people would willingly launch. This might be a game or a quiz or any other kind of dynamic content that most people love. Once a person has his score, bagde, vitual gift or any other result – the application publishes it to his wall so that all his friends could see it. The application should have a clear call to action, so that new people could easily get engaged. If the application has some kind of a High Score – people will play it again and again till they outrank their friends. You can (should) use the apps for sweepstakes and giveaways – people love them a lot.

10. Spy!

Yes! Always keep an eye on your competitors, especially on those outranking you. Check what they do and if you consider it to be a successful strategy – do the same. When they fail – try to avoid their mistakes. Anyway, you should always be informed on what others are doing to promote themselves.

11. Ads?

Indeed the most common way to promote your page. But before you use it, check out these stats:

Promoting Your Facebook Page Externally.

1. Facebook for webites.

The Facebook team has come a long way toward making your website more personalized and social. There is a list of great social plugins that can be easily embedded into your website and drive lots of new visitors: “Like Button” plugin, which is almost everywhere now, “Like Box”, which let’s you become a fan of the website without leaving the page, “Live Stream” which is often used while broadcasting some event. Try them on your website and see what happens next.

2. “Like” and “Share” buttons.

These two are so powerful that they require a separate paragraph. Once you own an online store – those buttons are of exceptional value. Whenever you find something that appeals to you in an online store – you no longer need to copy the URL and send it to your friends to ask for their opinion. Just press the “Like” button. They will see that and comment on it. This applies to photos, videos, games, blog posts, reviews – literally anything that can be found on the web.

3. Put a link everywhere.

Once you have a website, you put its address everywhere – e-mail signatures, forum signatures, twitter info, author bio section, LinkedIn profile, links section of your blog. Do exactly the same with your Facebook page. Highlight your Facebook presence at offline events, print it on your business card, use every opportunity you have.

Power Tip: Take some twitter auto follow script that follows a person whenever he has specific keywords in his tweet. Some percent of the people you’ve followed will follow you back. Write an engaging request to join your Facebook page and set it as an automatic direct message to people, who have just followed you. Being launched, this system will drive some new fans to your Facebook page on a regular basis.

4. Using video.

Almost every video sharing service allows you to annotate your videos with links. This is a great way to drive some new fans onto your Facebook page. You can make viral videos, funny videos, tutorials, explanations, presentations etc. and include a link to your Facebook page with a request to join. Works perfectly!

5. Other services.

There are a lot of websites where you can get some targeted audience. For instance, upon writing this guide I’ve gone though dozens of presentations at SlideShare and Scribd. There I’ve seen many referrals to join Facebook pages specialized on marketing, and I did join some of them truthfully as I enjoyed their presentations. Examine carefully all the websites where you post information or showcase your services and think of the way you could refer people to your Facebook page.

Power Tip: In case you have some kind of a digital product – create a torrent with some demos, name it with trending keywords and upload to all torrent trackers you can find. In the info or in the comments section add a link to your Facebook page. Then go to your analytics and watch your numbers grow.

Wheew… That’s the end of my guide. Sure there’s a lot more to add, but I tried to keep my tactics brief, to leave some space for your imagination. I’m sure each of you can invent lots of fantastic ways to use Facebook for SMM. I am open for any questions, shoot!

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Posted by Danny Dover

  Want happier website visitors and higher rankings? This week’s Whiteboard Friday is about how and why to speed up your website. It is more technical than previous videos so I tried to spice it up with an ode to one of my favorite canceled TV Shows, Pop-up Video. Can’t stand the content? At least the added commentary is entertaining. (It is the perfect plan ;-p)

7 Ways to Take Advantage of Google’s Site Speed Algorithm

The following are seven proven techniques well known websites use to boost their site speed.

1. Enable Gzip

Gzip is a open source compression algorithm that can used to compress your website’s content before your server sends the data to a visitor’s browser. This makes your servers job easier and makes pages load faster for your users. You can learn how to enable Gzip here.

2. Minify Javascript/CSS

Minify is the process (and software) for removing unnecessary formatting characters from code. This makes your files smaller and your visitors happier. You can learn all about this process here.

3. Use a CDN (Content Distribution Network)

CDNs are systems of interconnected server resources that spread content and assets around the globe to shorten the distance between server and prospective user. They are commonly used by the Web’s most popular websites. You can find a list of free CDNs here. Note: This is not a tip for beginners. Working with CDNs gets complicated very quickly.

4. Optimize Images

You can take advantage of the countless man hours that have been devoted to image compression and make your users happier by simply saving your images as the appropriate type. As a very general rule of thumb, I recommend saving photos as JPEGs and graphics as PNGs.

5. Use External Javascript/CSS

When a browser requests a website from a server it can only download a set number of files of the same type at any given point. While this isn’t true of all file types, it is a good enough reason to host applicable files on alternative subdomains. This is only recommended for sites where the pros of speed will outweigh the SEO cons of creating a new subdomain.

6. Avoid Using Excess Redirects

While redirects can be extremely useful, it is important to know that implementing them does force your servers to do slightly more work per applicable request. Always avoid redirect strings (301 -> 301 -> 200 or even worse 301 -> 302 -> 200) and use these tools sparingly.

7. Use Fewer Files

The most straightforward way to speed up your website is to simply use fewer files. Less files means less data. My favorite method of doing this is utilizing CSS sprites. You can read how popular websites are using this trick here.

Google’s Mission to Speed Up the Web

Fueled by the massive potential of the Internet, Googlers are working on many projects in their attempt to speed up the Web:

• Rewriting Internet Protocols – Starting at the foundation, teams at Google are rewriting the protocols that run the Internet in order to get faster performance.
• Creating a Public DNS – Google recently released a public DNS resource to help speed up DNS calls.
• Providing Fiber-optics for the Public – For a select few cities in the United States, Google will soon be offering ultra high-speed broadband networks for consumers.
• Encouraging Webmasters/SEOs to Speed Up Their Sites with a New Algorithm Update – Google spilled the beans about their one new aspect of their ranking algorithms by saying that site speed is now a ranking factor. This post explains how to take advantage of that.

If you have any other advice that you think is worth sharing, feel free to post it in the comments. This post is very much a work in progress. As always, feel free to e-mail me if you have any suggestions on how I can make my posts more useful. All of my contact information is available on my SEOmoz profile under Danny. Thanks!

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1. Describe your business.
2. Who are your customers?
3. What are your products and services?
4. What are your objectives and expectations?
5. Is the material and content, for instance, images, logos & text, already available?
6. Are you able to write your own content?
7. How often would your website need updating, for instance, product launches, promotions, news updates etc
8. What is the launch date for your website?
9. What websites do you admire?
10. What would you like your visitors to think about your website?
11. What action would you like your visitors to take?
12. Have you already registered your domain names?
13. Who would be responsible for maintaining your website?