What Facebook "Likes" Mean for Search & Reputation

It’s been nearly a week since Facebook rocked the world with its Open Graph announcements, and many of us are still wrapping our heads around all of the implications they have. I don’t think there’s any dispute that it’s a huge move, and that it’s impo… . . . → Read More: What Facebook "Likes" Mean for Search & Reputation

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Are You Getting Your Content in Front of News Seekers?

Getting press coverage can mean a great deal for gaining traffic and overall exposure for your business. That said, there are also ways to take some initiative yourself in getting some exposure from news search. Is news search part of your strategy?&… . . . → Read More: Are You Getting Your Content in Front of News Seekers?

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Longtail SEO For Ecommerce

The significance of longtail keywords can be exemplified by thinking about the following two people:   Bill is a cafeteria worker who spends his spare time fishing and has heard that his favorite TV shows will look even better on on this new-f… . . . → Read More: Longtail SEO For Ecommerce

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As SERPs Get More Complicated, Focus on Relevant Elements

At SES Chicago last year, Yahoo VP of Consumer Products, Larry Cornett suggested that blended search results bring businesses a broader range of SEO opportunities, a chance to take control of their brand, and a potential increase in qualified clicks. W… . . . → Read More: As SERPs Get More Complicated, Focus on Relevant Elements

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SEO and Social Media Matter for Press Coverage

When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spen… . . . → Read More: SEO and Social Media Matter for Press Coverage

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Google SEO Report Card Scores Company’s Own SEO Efforts

Google is looking to improve upon its own internal SEO efforts. The company has created what it calls an "SEO Report Card," designed to improve the user experience and visibility of some of its own properties. The company says it aims to iden… . . . → Read More: Google SEO Report Card Scores Company’s Own SEO Efforts

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