James Warmington-Smith, Andrew Bentinck (Flynet CEO), Danny Smith

The East of England is in the vanguard of a new initiative aimed at bringing the power of business dashboard software to the average SME. Cambridgeshire web applications specialist, Flynet has secured proof of concept funding from the East of England Development Agency (EEDA), allowing the firm to look into the possibility of tailoring software that usually costs several thousands of pounds to the smaller company.

Ordinarily the preserve of big business, dashboards are a graphical representation – in the form of gauges, dials or graphs – of the performance of a company relative to its main priorities or targets.

Danny Smith of Smith and WSmith, the Suffolk-based web marketing company helping to promote the trial, explained the proposition: “The introduction of dashboards has revolutionised the way companies use and access their data; data becomes an attention directing tool to improve current and future performance, rather than just a past reflection to be analysed and agonised over.

“Dashboards condense information down to the minimum statistics a business requires reaching its targets, its ‘key performance indicators (KPIs).’ Small business owners can then access the data required, immediately, to make quick well reasoned decisions without needing to search through, and analyse, mountains of data.”….READ MORE HERE