By Paddy_Moogan, on August 15th, 2010%
Posted by Paddy_MooganFollowing on from my debut SEOmoz blog post on How to Get Links in Tough Industries, I wanted to go into a bit more detail about the processes you can use to find people who are likely to link to you. Using the right process… . . . → Read More: Market Research for Link Building – Who You Can Get Links From
By randfish, on August 9th, 2010%
Posted by randfishI’ve had the chance to talk to lots of folks who are just starting out building new web businesses, many of them for the first time and a few with some experience under their belt. What worries me is that a lot of these new businesses… . . . → Read More: Reversing the SEO Process: The Chocolate Chip Cookie Mistake
By randfish, on August 7th, 2010%
Posted by randfishLike many overly-connected web junkies, I find myself increasingly overwhelmed by information, resources and news. Sorting the signal from the noise is essential to staying sane, but missing an important development can be costly… . . . → Read More: Best SEO Blogs: Top 10 Sources to Stay Up-to-Date
By Danny Dover, on August 5th, 2010%
Posted by Danny Dover
This week on Whiteboard Friday we pull a secret out of the SEO secrets vault. This handy strategy helps you take advantage of the specific types of results that Google chooses for people and company based searches and helps you dominate your brand search engine result page.
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Dominate Your Brand Search Engine Result Page (SERP)
Build YourBrand.com
Building a brand hub is an obvious suggestion but not necessarily for the reason you might think. Use these types of websites to promote what other domains are saying about you or your brand elsewhere on the Internet. This gives those pages (social media profiles, interviews, etc…) link juice and improves their relevancy, thus helping them rank for your brand SERP. (Hint: Use anchor text like "SEOmoz on Twitter" or "John Doe in the New York Times"). You can see an example of me doing this tactic on DannyDover.com
Build an Alternative Brand Site
After building your brand hub and linking from its homepage to the other pages you want to rank, you should build another brand site. In practical terms I recommend using a single page on a related domain. (I use this page targeting just my first name, Danny as my alternate). This helps you command a second result in the SERP because it is on a separate (and in this case, a more powerful) domain.
Create Social Media Profiles
This is obvious. Social media profiles (Twitter, Facebook, Linkedin, etc…) are both great search results for people/brand searches and are on very powerful domains. This makes them great resources to fill up your brand SERP.
Do Interviews/News
Linking to relevant articles/interviews on your brand hub site is an excellent tactic for filling the remaining spots on your brand SERP. Like the last tactic, these pages are helpful search results for searchers and are usually on powerful domains.
Do PPC
This final tactic is less intuitive. Bidding on your name/brand allows you to control the ads on your brand SERP. This is helpful for branding (der…) and it actually tends to increase the click through rates of the number one result on the page as well as the ad.
Update: You can see 4 more excellent suggestions from seo-himanshu in the comments below.
If you have any other advice that you think is worth sharing, feel free to post it in the comments. This post is very much a work in progress. As always, feel free to e-mail me if you have any suggestions on how I can make my posts more useful. All of my contact information is available on my SEOmoz profile under Danny. Thanks!
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 . . . → Read More: Whiteboard Friday – Dominate Your Brand Search Engine Result Page
By Danny Dover, on July 29th, 2010%
Posted by Danny Dover
This week on Whiteboard Friday, Rand Fishkin describes the methods he recommends for outsourcing content creation. Content is extremely important for SEO and users alike so these best practices are important for those of us without the luxury of an in-house staff of copywriters.
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Rand starts this presentation by setting context with his favorite SEO diagram. You can read more about the SEO Pyramid here.
Step 1: Requirements Gathering
Decide what you are trying to accomplish. Are you doing this for sales? SEO? Engagement? Traffic? Brand awareness? Be clear and write down what you want to accomplish along with the metrics you will use to measure them.
Step 2: Locating Potential Resources
You have plenty of options for finding potential resources. You can go offshore, in-house or hire web contractors. For web contractors, you can use the traditional services like Craigslist, oDesk, Elance, Guru or tap into the world of writing communities and long tail bloggers. These last two recommendations while not as established can many times provide superior quality writing with lower budgets.
Step 3: Research Writing Quality & Voice Match
In order to do this, we highly recommend you set up a voice document (a written record of how you would like to sound in your company’s written communications and promotions). Give this to the writer before getting a sample and use this as the yardstick after they submit their first sample. This will help you gauge if this person is a good fit for your organization.
Step 4: Scale, Evaluate, Track
Now that you have established a process, you need to put checks into place to make sure the writer is hitting their targets. Look back at the goals you created in the first step and use them to track and improve upon the related metrics.
Remember, from both an SEO and from a human perspective, writing is about quality over quantity. Having one great article that engages readers and earns links far outweighs 100 poorly written articles.
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 . . . → Read More: Whiteboard Friday – Outsourcing Content Creation
By randfish, on July 29th, 2010%
Posted by randfishAs the worlds of web design and SEO merge ever closer, we’ve been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It’s terrific news for SEOs who love design and are capable of and pass… . . . → Read More: 7 Cutting Edge Web Design Trends (that Can Actually Improve SEO)
By admin, on July 28th, 2010%
Cambridge – UK's oldest and most prestigous science park
HEADLINE: Cambridge is the high tech capital of Europe, businesses in Cambridge should make use of SEO (search engine optimisation) to take advantage of the growing online demand!
Is your business based in or around Cambridge or in the Cambridgeshire region? Are you looking at . . . → Read More: Cambridge SEO
By richardbaxterseo, on July 21st, 2010%
Posted by richardbaxterseoBuilding a solid foundation in your site architecture using search engine friendly navigation is a founding principle in good search engine optimization, but what does that actually mean, and what recommendations can you make … . . . → Read More: Working with Navigation in SEO [SEO Fundamentals]
By randfish, on July 21st, 2010%
Posted by randfishAnother great post from Jason Cohen popped onto my radar yesterday entitled "Startup Competitive Advantages that Work." It’s definitely worth a read, even if you’re not at a startup. As a passionate (OK, maybe obsessed is th… . . . → Read More: Yup, SEO Can Be A Competitive Advantage
By admin, on July 15th, 2010%
How to tell Google that your website is not about toads
You know what you sell and you know the topic of your website. Are you sure that Google puts your website in the right category? If your website is about shoes, Google still might think that it is about frogs and toads.
. . . → Read More: Do Google know what your website is all about?
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