Social Search Optimization – Search Engine Watch (SEW)

Social Search Optimization

Jason Cormier | Aug 23, 2010 | 2 Comments

A search engine’s ultimate mission is to serve the most relevant information it can. But from a search perspective, the emergence of social media has essentially expanded what’s relevant.

While many refer to this subject matter as social media optimization (SMO), I . . . → Read More: Social Search Optimization – Search Engine Watch (SEW)

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Make Google AdWords Bidding Features Work for You – Search Engine Watch (SEW)

Make Google AdWords Bidding Features Work for You

John Lee | Aug 20, 2010 | 0 Comments

Google announced Enhanced CPC, a new bidding feature for AdWords, earlier this week. This conversion-oriented feature is just the latest in a string of bidding tools introduced by Google. What better time than now to cover each . . . → Read More: Make Google AdWords Bidding Features Work for You – Search Engine Watch (SEW)

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Why You Shouldn’t Pursue the Long Tail – Search Engine Watch (SEW)

Why You Shouldn’t Pursue the Long Tail

Eric Enge | Aug 24, 2010 | 2 Comments

You’re about to build a new site from scratch. You have great content. You have a search engine friendly site architecture. You have plans for a great link building campaign, and you’re ready to get active in social . . . → Read More: Why You Shouldn’t Pursue the Long Tail – Search Engine Watch (SEW)

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