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Is Google Telling us PPC Ads are Most Valuable in Top Positions? | Seer Interactive SEO Blog

admin — Wed, 17 Nov 2010 10:19:53 +0000

Is Google Telling us PPC Ads are Most Valuable in Top Positions? | Seer Interactive SEO Blog.

Google has been on what seems like an ultra-aggressive path to supplement search results with new features. As Wil has recently mentioned, just in the last month there have been multiple changes to the SERPS.

As I work on the PPC side, I look at these changes from a solely a PPC point view:
How might this impact our PPC results?

The reality is, it seems like with all of these changes Google is slyly (or maybe not so slyly) indicating the importance of top positions in PPC.

Why? Let’s take a look.

Place Search
According to Google, “Place Search results will begin appearing automatically on Google when we predict you’re looking for local information.”

Let’s take a look at some results……..

Read: Is Google Telling us PPC Ads are Most Valuable in Top Positions? | Seer Interactive SEO Blog

PPC (Pay per Click) Management

admin — Tue, 16 Nov 2010 13:06:44 +0000

Looking for a Pay per click company to set up or manage your pay per click campaigns or a good firm of PPC consultants is not easy, there are so many to choose from. Do a search on Google for “PPC Companies” and you will find over 800,000 results for the UK alone! There are a myriad type of services, rates and approaches available from the many Pay per click companies, why should you choose Smith and W-Smith?

Here is what you get from Smith and W-Smith: -

* An initial consultation to learn more about your business, market, customers, competitors, products, & services.
* Full website appraisal – tags, titles and content.
* A full PPC account audit, if relevant, followed by recommendations.
* Establish initial objectives – business, website and PPC Campaign.
* Agree a monthly budget.
* Either set up or modify your PPC account.
* Initial keyword research and analysis.
* Optimize existing ads.
* Ad Copy writing.
* Ensure required tracking codes are installed.
* Optimise Ad scheduling (when your PPC ads should be shown) and geographic targets according to campaign objectives.

Whats included in my PPC management monthly fee?

Included in the PPC monthly fee are all the essential performance reports, PPC monitoring, keyword bidding, testing, ad copywriting and other PPC Management basics. Also included is one half day for us to get together with you to review progress and chart our onward course to the key criteria set. Of course, while employed by your company we are always available at the end of the phone or email!

Smith and W-Smith have many years experience in sales and marketing, both off-line and on-line, and would be happy to support you in any sales/marketing projects or initiatives. We own and operate a number of our own websites from a wide variety of sectors, we also run PPC campaigns on behalf of a number of our clients, have extensive experience of setting up and managing paid search campaigns on Google, Yahoo and Microsoft Bing, as well as making sure our clients get a good share of the available free traffic via search engine optimisation.

If you would like to see if we can help you then please do not hesitate to get in touch with James Warmington-Smith or Danny Smith on 0844.5686923 or 01284.812448 or complete our contact form.

Make Google AdWords Bidding Features Work for You – Search Engine Watch (SEW)

admin — Wed, 25 Aug 2010 12:55:15 +0000

Make Google AdWords Bidding Features Work for You

John Lee | Aug 20, 2010 | 0 Comments

Google announced Enhanced CPC, a new bidding feature for AdWords, earlier this week. This conversion-oriented feature is just the latest in a string of bidding tools introduced by Google. What better time than now to cover each of the available bidding features available in AdWords so that you can make an informed decision on which is right for your campaigns.

Focus on Clicks: Manual Bidding

Manual bidding is the format all of us advertisers know and love. You set ad group and/or keyword-level maximum cost-per-click (CPC) bids and adjust them up or down depending on your performance.

There is absolutely zero automation here — the bids only change when you say they do, providing the ultimate level of control of your campaigns. Advertisers who are willing and able to put in the reporting necessary to make manual bid adjustments can and will get the most out of manual CPC bidding in AdWords

via Make Google AdWords Bidding Features Work for You – Search Engine Watch (SEW).

Three Ways to Create a Better Performing Website (Using One Sneaky Tactic)

RobOusbey — Sun, 01 Aug 2010 22:38:11 +0000

Syndicated From: SEOmoz Daily SEO Blog http://feedproxy.google.com/~r/seomoz/~3/lADjWr4M5tI/create-a-better-performing-website-using-one-sneaky-tactic

Posted by RobOusbey

Let’s start with a sneaky tactic.

I know that SEOmoz blog readers are an internet-savvy crowd, so many of you are probably familiar with the ‘browser history sniffing’ techniques that exist. (Bear with me, we’ll get to internet marketing advice in a moment.)

In case you’ve not come across the concept before, it’s probably best exemplified by the site Start Panic – just hit the ‘Let’s start!’ button to watch it trawl through your browser history, and start listing sites that even you forgot you’d visited.

StartPanic uses Javascript to do the dirty work, but it’s also possible to do this completely using CSS, and without Javascript. (There’s advice about implementing the technical side of this in a popular post by Niall Kennedy.)

I wanted to show how you can use this to help your website perform better – let’s begin with the least controversial, and work on from there

1 – Customize the User Experience

Niall’s post – linked above – suggests one very sensible use of this technique: offering your users links to the social sites they use, and hiding the ones they don’t. In this bottom of this live example page, you’ll see a ‘Digg It’ button if you’ve been to Digg, a ‘Share on Facebook’ button if you’ve been there, etc. By limiting the set of sharing buttons, you can remove that ‘social clutter’ that is prevalent on some sites – this doesn’t just give a cleaner page to the user, but may have a much higher ‘sharing’ rate for your page.

Customization can also be made is to the content of your site: use the browser history sniffing technique to see the kinds of blogs and news sites your visitors are reading, and then adjust your content based on the results. For example: I might consider writing a weekly post about PPC for the Distilled blog. We could check to see how many of the Distilled visitors had looked at PPC Hero, the AdWords blog, and the AdWords support pages. If the number was high enough, we might consider adding content to satisfy that niche.

Likewise, if you find that a high proportion of your readers visit KittenWar, then you might consider adding a little more ‘cute’ to your posts.

2 – Retarget Your Publicity

Traditional ad-network retargeting works in the following way:

a visitor comes to your site, and leaves without making a purchase
your advertising network drops a cookie onto that user’s computer
the user visits a different site which displays ads from that network
the network recognizes the user, and shows them an ad for your product
hopefully they’re reminded of you, and come back to the site to make a purchase.

However, this retargeting only works when you can cookie people once they’ve visited your site. I’d propose using this technique to alter the copy on your site, based on what the user has already seen about you elsewhere.

For example: check for new posts about your brand each morning (or can I assume you do this already?) If your company had three product reviews on blogs and news sites today, then record these URLs, and check to see if each visitor to your site has already read one of them. You could then display a prominent content box on the front page with information about the exact product they saw reviewed, and a link to your page for that product. You might even acknowledge they’d seen the review: “Initech wants to offer you a 10% discount, as a reader of The Daily Bugle”

You could use the same technique for Reputation Management. If a site has published a negative article about you, there’s a potential that people will come to your site to find out more. However, you may not want to simply have a message on your front page that reads “The Bluth Company has NOT committed treason – read more” – but you could choose display this headline only to people who’ve read about the story already.

3 – Find Your Competitors’ Customers

This is where you could really up-the-ante with your CRO efforts.

I recently saw a bank who offered $100 to people who closed their account at a competitor’s bank and switched over. This would be a perfect opportunity to sniff each visitor’s browser history, to see if you should promote this offer to them on your site. You can even avoid showing it to people who have been shopping around (and looking at every bank’s website homepage) by checking to see if they’ve visited the URLs for logging in and out of the competitor’s online banking to see if they’re actually a customer of that company.

For e-commerce sites, you could check to see if your visitor has visited your competitor’s site, but could also check if they’ve looked at the competitor’s product on Amazon or other retailers. Your product page could then include a comparison between the two products. That could increase conversions, but you’d avoid comparing your product to a competitor’s for anyone who’d never seen the competing product.

To Conclude

So, the practice of checking to see if a visitor has already been to particular pages might seem a little shady at first – but this part of the way that the web and web browsers are designed, and people can block their browser history if they’d prefer.

Executed in the right way, it could be a very powerful technique for creating high performing, high converting websites. Use it wisely.

(Thanks for reading; you can follow me on Twitter: @RobOusbey, and I’m pleased to be speaking alongside some of the best SEO practitioners around at this year’s Pro Training Seminar – tickets are still available.)

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Setting a Google Pay Per Click Account and first Campaign

admin — Wed, 04 Feb 2009 22:20:55 +0000

1. Go to google.com/adwords to sign up for your PPC account.

2. Here you have the option of signing up for the starter edition or the more advanced option.

Choose your country/ or area of country, this second option is preferable for local businesses.

What language, default is english.

Write your ad. The ad is three lines long with a TITLE of 25 characters, and two descriptive lines of 35 characters each. The ad needs to be punchy and relevant to your keywords and website content.

Write your keywords. Make them relevant to your ad and your content.

3. Choose your currency – be careful as this cannot be changed at a later date.

4. Set your budget, per month. Start small and keep a careful eye on the clicks you receive, the cost and their success.

Pay per Click generates business

admin — Wed, 21 Jan 2009 12:31:26 +0000

What is Pay per Click Marketing?

Pay per Click is a method of advertising through search engines such as Google, Yahoo or Bing. The primary benefit of using Pay per Click or PPC advertising is that you only pay if your ad is actually clicked on, it is a great way to ensure that you appear on the search results pages for your most relevant and most profitable keywords or phrases. By utilising KEYWORDS and KEY PHRASES relevant to your service or product you can ensure searchers can find your advert and your website.

PPC: The benefits

The major benefit of Pay per Click advertising is the ability to immediately acquire new targeted customers, leads or sales by positioning your advert on any of the search engine results pages, as Google say in their patter for Adwords “Gain New Customers In Just 15 Mins”.

PPC marketing consistently offers a greater rate of return than more traditional advertising mediums. The rapid increase in total spend on PPC advertising, whilst the spend on traditional methods decline, is proof positive.

How does Pay Per Click Advertising compare to other media?

PPC marketing enables customer targeting and tracking that is unrivalled by any other media delivery. With the potential for real time stats and feedback for your PPC marketing, you can almost immediately expand on whats working while continuing to test new ideas and strategies. Your online PPC advertising campaign and indeed your Website can be manipulated and optimized in rapid time and as often as you like.

In summary, the key advantages of using PPC and a good pay per click company over other traditional marketing methods :-

Quick feedback via statistics
- Click through rate for each keyword – number of clicks divided by impressions
- Cost per click
- Quality score – measure of quality per keyword
- Average position per keyword
Test conversions by keyword, ad group, campaign etc
Ability to promote short term events
- Christmas, Valentines, Easter etc
- End of line products
Test new products and ideas
Experience – Thousands of keywords and hundreds of campaigns & great results!
Micro-management – daily analysis, keyword and ads, search engine updates & changes.

If you would like to see if we can help you then please do not hesitate to get in touch with James Warmington-Smith or Danny Smith on 0844.5686923 or 01284.812448 or complete our contact form.

Tags: Pay per click management, ppc services, ppc advertising, Google Adwords. Yahoo search marketing, Bing