Here is what you get from Smith and W-Smith: -

* An initial consultation to learn more about your business, market, customers, competitors, products, & services.
* Full website appraisal – tags, titles and content.
* A full PPC account audit, if relevant, followed by recommendations.
* Establish initial objectives – business, website and PPC Campaign.
* Agree a monthly budget.
* Either set up or modify your PPC account.
* Initial keyword research and analysis.
* Optimize existing ads.
* Ad Copy writing.
* Ensure required tracking codes are installed.
* Optimise Ad scheduling (when your PPC ads should be shown) and geographic targets according to campaign objectives.

Included in the PPC monthly fee are all the essential performance reports, PPC monitoring, keyword bidding, testing, ad copywriting and other PPC Management basics. Also included is one half day for us to get together with you to review progress and chart our onward course to the key criteria set. Of course, while employed by your company we are always available at the end of the phone or email!

Smith and W-Smith have many years experience in sales and marketing, both off-line and on-line, and would be happy to support you in any sales/marketing projects or initiatives. We own and operate a number of our own websites from a wide variety of sectors, we also run PPC campaigns on behalf of a number of our clients, have extensive experience of setting up and managing paid search campaigns on Google, Yahoo and Microsoft Bing, as well as making sure our clients get a good share of the available free traffic via search engine optimisation.

If you would like to see if we can help you then please do not hesitate to get in touch with James Warmington-Smith or Danny Smith on 0844.5686923 or 01284.812448 or complete our contact form.

Are you the kind of website owner that wants to give your website visitors a fantastic experience every time they come to your website? Do you want your customers to take action? Yes.  Then you need to make sure you meet your visitors expectations, firstly, your website design, (the look and feel), needs to be appealing to  keep your visitor.  The second key aspect covers the technical side, (the speed and resilience) and lastly there are certain marketing and sales “must haves”, (to satisfy each and every visitor and keep them coming back).

Heres what you do…

Web Design

• Use standard web conventions, don’t use unique and outrageous formats that noone’s ever seen or understands.
• Update your site content, make it interesting, compulsive and readable! Secondly, keep your content fresh with regular updating, this will not only keep your visitors returning, it will also keep the search engines coming back, ergo, more visits, more money!
• Website navigation,  keep it simple, clean and consistent, avoid javascript as its not visible by search engines. Make it easy for your visitors to find what they are looking for.
• Clear links and buttons, keep them consistent, easily understood, and regulary check they are working!
• Offer a search facility, have a sitemap – again, making it easy for your website visitor to browse and find.
  Tell your visitors how you can help them – don’t just ramble on about yourself, your offices and your staff.
• Grammar, punctuation & fonts, double check your spelling, grammar and fonts, keep them consistent throughout the site and make the fonts big enough to read or let your visitors listen!
• Include good, relevant text on each and every page, make sure you have text as a back up for images, this is called alternative text or “alt text”,  great for visitors and the search engines.

Technical

• Make sure your website loads quickly, on the web people are not patient, more than a couple of seconds and they will hit the back button! So not too many pictures or videos.
• Make it easily see-able on every browser, such as internet explorer, firefox, safari, opera etc.
• Ensure all the functions work, make sure all pages are consistent.
• Check your buttons, links and navigation are all working, there is nothing more frustrating than finding broken links, they really do chip away at your credibility.
• Ensure you have enough bandwidth to cope with the number of visitors you expect.
• Make sure you have some form of validation for your forms,  you don’t want the worlds craziest hackers sending you every nasty virus under the sun.
• Avoid gimmicks such as pop ups, moving boxes, loud music or animations and videos that take an age to load or run.
• Avoid frames, they are “old hat”.

C. Marketing

• Make your website sticky – add interesting content, give them freebies, don’t let them press the back button.
• Have a reason for each and every page to be there, give your visitor a “call for action”.
• Build your brand.
• Include terms and conditions, legal stuff, a sitemap and “about us” page.
• Give your visitors emotion, interest, make them smile, laugh or cry.
• Make it easy and obvious for your website visitor to contact you, include telephone contact, email contact, a real location address, build an email list, use all the tools.
• Convert your customers, measure everything, (Google analytics or web trends), especially your sales and marketing successes.

If you follow these items to the letter and you’ll be well on your way to having a killer website and delighting all who visit.

Pay per Click is a method of advertising through search engines such as Google, Yahoo or Bing. The primary benefit of using Pay per Click or PPC advertising is that you only pay if your ad is actually clicked on, it is a great way to ensure that you appear on the search results pages for your most relevant and most profitable keywords or phrases. By utilising KEYWORDS and KEY PHRASES relevant to your service or product you can ensure searchers can find your advert and your website.

PPC: The benefits

The major benefit of Pay per Click advertising is the ability to immediately acquire new targeted customers, leads or sales by positioning your advert on any of the search engine results pages, as Google say in their patter for Adwords “Gain New Customers In Just 15 Mins”.

PPC marketing consistently offers a greater rate of return than more traditional advertising mediums. The rapid increase in total spend on PPC advertising, whilst the spend on traditional methods decline, is proof positive.

How does Pay Per Click Advertising compare to other media?

PPC marketing enables customer targeting and tracking that is unrivalled by any other media delivery. With the potential for real time stats and feedback for your PPC marketing, you can almost immediately expand on whats working while continuing to test new ideas and strategies. Your online PPC advertising campaign and indeed your Website can be manipulated and optimized in rapid time and as often as you like.

In summary, the key advantages of using PPC and a good pay per click company over other traditional marketing methods :-

• Quick feedback via statistics
  • Click through rate for each keyword – number of clicks divided by impressions
  • Cost per click
  • Quality score – measure of quality per keyword
  • Average position per keyword
• Test conversions by keyword, ad group, campaign etc
• Ability to promote short term events
  • Christmas, Valentines, Easter etc
  • End of line products
• Test new products and ideas
• Experience – Thousands of keywords and hundreds of campaigns & great results!
• Micro-management – daily analysis, keyword and ads, search engine updates & changes.

If you would like to see if we can help you then please do not hesitate to get in touch with James Warmington-Smith or Danny Smith on 0844.5686923 or 01284.812448 or complete our contact form.

Tags: Pay per click management, ppc services, ppc advertising, Google Adwords. Yahoo search marketing, Bing