Google has been on what seems like an ultra-aggressive path to supplement search results with new features. As Wil has recently mentioned, just in the last month there have been multiple changes to the SERPS.

As I work on the PPC side, I look at these changes from a solely a PPC point view:
How might this impact our PPC results?

The reality is, it seems like with all of these changes Google is slyly (or maybe not so slyly) indicating the importance of top positions in PPC.

Why? Let’s take a look.

Place Search
According to Google, “Place Search results will begin appearing automatically on Google when we predict you’re looking for local information.”

Let’s take a look at some results……..

Read: Is Google Telling us PPC Ads are Most Valuable in Top Positions? | Seer Interactive SEO Blog