|
||||
|
Posted by jennitaLast week I covered SES San Francisco for SEOmoz. Every time I attend a conference, I try to go to sessions that will have information I can bring back to the community. Sometimes I look for sessions that aim to answer questions we see… . . . → Read More: 5 Actionable Takeaways from SES San Francisco 2010       Posted by Paddy_MooganFollowing on from my debut SEOmoz blog post on How to Get Links in Tough Industries, I wanted to go into a bit more detail about the processes you can use to find people who are likely to link to you. Using the right process… . . . → Read More: Market Research for Link Building – Who You Can Get Links From Posted by randfishI’ve had the chance to talk to lots of folks who are just starting out building new web businesses, many of them for the first time and a few with some experience under their belt. What worries me is that a lot of these new businesses… . . . → Read More: Reversing the SEO Process: The Chocolate Chip Cookie Mistake Posted by RobOusbeyLet’s start with a sneaky tactic. I know that SEOmoz blog readers are an internet-savvy crowd, so many of you are probably familiar with the ‘browser history sniffing’ techniques that exist. (Bear with me, we’ll get to internet marke… . . . → Read More: Three Ways to Create a Better Performing Website (Using One Sneaky Tactic) Posted by Danny Dover This week on Whiteboard Friday, Rand Fishkin describes the methods he recommends for outsourcing content creation. Content is extremely important for SEO and users alike so these best practices are important for those of us without the luxury of an in-house staff of copywriters.
Embed Video: <object width="640" height="360" id="wistia_159073" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"><param name="movie" value="http://seomoz-cdn.wistia.com/flash/embed_player_v1.1.swf"/><param name="allowfullscreen" value="true"/><param name="allowscriptaccess" value="always"/><param name="wmode" value="opaque"/><param name="flashvars" value="videoUrl=http://seomoz-cdn.wistia.com/deliveries/684c39f2418df50a806cf68c4a14b715228655a3.bin&stillUrl=http://seomoz-cdn.wistia.com/deliveries/5537aad6d6930339388f78067739192be9c79ea7.bin&unbufferedSeek=false&controlsVisibleOnLoad=false&autoPlay=false&playButtonVisible=true&embedServiceURL=http://distillery.wistia.com/x&accountKey=wistia-production_3161&mediaID=wistia-production_159073&mediaDuration=587.88"/><embed src="http://seomoz-cdn.wistia.com/flash/embed_player_v1.1.swf" width="640" height="360" name="wistia_159073" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" wmode="opaque" flashvars="videoUrl=http://seomoz-cdn.wistia.com/deliveries/684c39f2418df50a806cf68c4a14b715228655a3.bin&stillUrl=http://seomoz-cdn.wistia.com/deliveries/5537aad6d6930339388f78067739192be9c79ea7.bin&unbufferedSeek=false&controlsVisibleOnLoad=false&autoPlay=false&playButtonVisible=true&embedServiceURL=http://distillery.wistia.com/x&accountKey=wistia-production_3161&mediaID=wistia-production_159073&mediaDuration=587.88"></embed></object><script src="http://seomoz-cdn.wistia.com/embeds/v.js" charset="ISO-8859-1"></script><script>if(!navigator.mimeTypes['application/x-shockwave-flash'])Wistia.VideoEmbed(‘wistia_159073′,640,360,{videoUrl:’http://seomoz-cdn.wistia.com/deliveries/684c39f2418df50a806cf68c4a14b715228655a3.bin’,stillUrl:’http://seomoz-cdn.wistia.com/deliveries/5537aad6d6930339388f78067739192be9c79ea7.bin’,distilleryUrl:’http://distillery.wistia.com/x’,accountKey:’wistia-production_3161′,mediaId:’wistia-production_159073′,mediaDuration:587.88})</script><a href="http://www.seomoz.org/blog/whiteboard-friday-outsourcing-content-creation/">Whiteboard Friday – Outsourcing Content Creation</a>
Rand starts this presentation by setting context with his favorite SEO diagram. You can read more about the SEO Pyramid here. Step 1: Requirements GatheringDecide what you are trying to accomplish. Are you doing this for sales? SEO? Engagement? Traffic? Brand awareness? Be clear and write down what you want to accomplish along with the metrics you will use to measure them. Step 2: Locating Potential ResourcesYou have plenty of options for finding potential resources. You can go offshore, in-house or hire web contractors. For web contractors, you can use the traditional services like Craigslist, oDesk, Elance, Guru or tap into the world of writing communities and long tail bloggers. These last two recommendations while not as established can many times provide superior quality writing with lower budgets. Step 3: Research Writing Quality & Voice MatchIn order to do this, we highly recommend you set up a voice document (a written record of how you would like to sound in your company’s written communications and promotions). Give this to the writer before getting a sample and use this as the yardstick after they submit their first sample. This will help you gauge if this person is a good fit for your organization. Step 4: Scale, Evaluate, TrackNow that you have established a process, you need to put checks into place to make sure the writer is hitting their targets. Look back at the goals you created in the first step and use them to track and improve upon the related metrics. Remember, from both an SEO and from a human perspective, writing is about quality over quantity. Having one great article that engages readers and earns links far outweighs 100 poorly written articles.
Posted by randfishAs the worlds of web design and SEO merge ever closer, we’ve been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It’s terrific news for SEOs who love design and are capable of and pass… . . . → Read More: 7 Cutting Edge Web Design Trends (that Can Actually Improve SEO) Posted by randfishAnother great post from Jason Cohen popped onto my radar yesterday entitled "Startup Competitive Advantages that Work." It’s definitely worth a read, even if you’re not at a startup. As a passionate (OK, maybe obsessed is th… . . . → Read More: Yup, SEO Can Be A Competitive Advantage Posted by Danny Dover Want happier website visitors and higher rankings? This week’s Whiteboard Friday is about how and why to speed up your website. It is more technical than previous videos so I tried to spice it up with an ode to one of m… . . . → Read More: Whiteboard Friday – 7 Ways to Take Advantage of Google’s Site Speed Algorithm (Pop-Up Video Style) Posted by SeotericThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Link buil… . . . → Read More: Boy Do I Love Linkbuilding – And You Should Too Posted by Kate MorrisWe have all been there once or twice, maybe a few more than that even. You just launched a site or a project, and a few days pass, you login to analytics and webmaster tools to see how things are going. Nothing is there. … . . . → Read More: Patience is an SEO Virtue |
Testimonial James' SEO work on our website has greatly improved our Google rankings which has obviously also increased our number of enquiries. And now I am turning those enquiries into hard bookings. Thanks James. September 14, 2010
Top qualities: Personable, Good Value, High Integrity David Smith hired James in 2008, and hired him/her more than once. Need help with your website? Call Danny or James on 08445686923
|
|||
|
Copyright © 2012 Cambridge and East Anglia UK Web Marketing Services - All Rights Reserved |
||||
