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Jason Cormier | Aug 23, 2010 | 2 Comments
A search engine’s ultimate mission is to serve the most relevant information it can. But from a search perspective, the emergence of social media has essentially expanded what’s relevant.
While many refer to this subject matter as social media optimization (SMO), I prefer social search optimization due to the specificity. The end game is simple, and nothing new under the sun: maximizing the visibility of relevant content for those looking for it…..
via Social Search Optimization – Search Engine Watch (SEW).
