Setting a Google Pay Per Click Account and first Campaign

1. Go to google.com/adwords to sign up for your PPC account.

2. Here you have the option of signing up for the starter edition or the more advanced option.

Choose your country/ or area of country, this second option is preferable for local businesses.

What language, default is english.

Write your ad. The ad is three lines long with a TITLE of 25 characters, and two descriptive lines of 35 characters each. The ad needs to be punchy and relevant to your keywords and website content.

Write your keywords. Make them relevant to your ad and your content.

3. Choose your currency – be careful as this cannot be changed at a later date.

4. Set your budget, per month. Start small and keep a careful eye on the clicks you receive, the cost and their success.

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