Cambridge - UK's oldest and most prestigous science park
HEADLINE: Cambridge is the high tech capital of Europe, businesses in Cambridge should make use of SEO (search engine optimisation) to take advantage of the growing online demand!
Is your business based in or around Cambridge or in the Cambridgeshire region? Are you looking at ways you can grow your business, increase the number of leads you generate or improve your customer relationships? Of course, you might be exploring new areas to expand your business into, or looking at increasing your size to take further advantage of your current markets. Smith and W-Smith, a Newmarket (Suffolk, UK) based Internet Marketing company are ideally positioned to help you navigate those choppy optimisation waters.
Making a difference to a business, and especially to turning around any online business requires a good understanding of what drives people to visit a website, what makes them want to buy one product or service and not another, what decisions do they make in order to take action. The three most important words in the online business world are TRUST, CLARITY and ATTRACTION.
TRUST: There are many millions of websites, most every industry or business has many competitors, even down to the local level. The Cambridge high tech type businesses may not have much local competition but will undoubtedly have national or international rivals all after the same type of customer or client. So its imperative that once a precious potential customer lands on your pages that he is filled with trust, someone who is anxious will hit the back button and will probably be gone for ever. Smith and W-Smith understand what makes a website trustworthy.
CLARITY: A potential client landing on a website does not want to be confused by a myriad of weird and wonderful images, fonts, forms and downloads – too many choices can lead to inertia and apathy. Smith and W-Smith understand how to make your web pages clear, easy to understand and directed.
ATTRACTION: Its been said many times that “people buy from people”, however, online its even more likely “people buy from people like them”. Your visitors need to be assured that “people like them” do come to your website. There are many ways to ensure visitors get this assurance by association.
The above areas make up the framework of a typical Search Engine Optimisation project, if by the end of the project we can put a tick in the box for trust, clarity and attraction then the SEO job is almost done.
Built around this framework is the detail of SEO – things like selecting the right keywords. Keywords are absolutely fundamental to any SEO campaign. Leading on from keyword selection is the on-page search engine optimisation, things like the content, title tags, headings, images and positioning. In conjunction and maybe even more important is the off-page optimisation, which includes items such as link building, social media, articles and press releases.
If you are based in or around the Cambridge region and feel you’d like to discuss how you’d like to improve your websites performance through SEO or pay per click then please get in touch with Danny Smith or James Warmington-Smith. We would be happy come and meet you, discuss your opportunity on the phone (08445686923 or 01284812448) or communicate via email.
