If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.
SEO is constantly evolving, just a few short years ago getting your website on the first page of the search engine results was relatively straightforward. Not anymore, there is a step change happening right now, just look at Google and the changes taking place. Google search results now include images, videos, maps, news, wonder wheels, local results and social media feeds from Twitter and Facebook. Whats more with Google now providing true personalisation of their search results it could be that your website is at the top of the results for one searcher and not even on the first page for another. Its enough to drive anyone nuts!
However, some truism’s remain.
- Content is still king – understanding your market and delivering content that your customers want
- A sound linking strategy is vital – relevant, trustworthy connections from and to other websites.
- Site structure and navigation is key – if your customers cannot find what they want they will look elsewhere.
A great looking website is important, most customers love a bit of eye candy but of higher import is your websites location. If you are on the first page of Google, Yahoo and Bing for your best converting keyword then give yourself a pat on the back, you have reached Nirvana! If you are not then get in touch. We cannot guarantee your website will be in the number one position on the main search engines for your primary key phrases, however we can guarantee more exposure, higher rankings, more leads and increased sales as a result of a refined search engine optimisation campaign.
We have been able to achieve consistently high rankings for our clients because we optimize for their markets needs.
Initial SEO Analysis – the process
* Needs Analysis – what are you trying to achieve?
* Understanding your target market
* Keyword Selection, analysis and forecasting
* Web Analysis and review – all pages and key phrases
* Review existing site against established needs
* SEO recommendations for your website
* Manage through any changes to your website.
Ongoing SEO Management and Maintenance
* Web Analysis and review.
* SEO page adjustments based on analysis
Benefits of Search Engine Optimisation
Ethical search engine optimisation (SEO) ensures your success for the long term. The ability to make your site rank well lies in its readability. Websites that are easy to read and navigate (for customers and search engines) have a much better chance of ranking well. Developing a coherent SEO strategy revolves around understanding and interpreting your market drivers, sales requirements and your intended target markets hunger to be sold to. Our ultimate goal is not to only make your site rank well but also to generate more leads for your business, and increase your websites profitability.
The SEO process can take 3 to 6 months to start showing results, so the sooner you start optimizing your site the sooner you will see results.
What gets us so excited about SEO, is its almost magical ability to help give a small company with a needed product or service the opportunity to have a large presence in its given market, to compete with the big boys – this is the real essence of the Internet!
Don’t be the little fish in the pond. Ask us how Search Engine optimisation can help give you an edge over your competition.
At Smith and W-Smith we believe in the old fashioned methods of SEO, lots of hands on, literally, work goes on to ensure we do our VERY BEST for every site. We cannot guarantee number one on Google or Yahoo or MSN, no one can, but only some have the map?
Start the ball rolling, begin growing into a big fish, get in touch today.
Other Links:
Internet Services Directory – UK directory of Internet services and Internet providers
Tags: Affordable SEO, Ethical SEO company, Google search engine optimization, website optimization services
