What is Pay per Click Marketing?
Pay per Click is a method of advertising through search engines such as Google, Yahoo or Bing. The primary benefit of using Pay per Click or PPC advertising is that you only pay if your ad is actually clicked on, it is a great way to ensure that you appear on the search results pages for your most relevant and most profitable keywords or phrases. By utilising KEYWORDS and KEY PHRASES relevant to your service or product you can ensure searchers can find your advert and your website.
PPC: The benefits
The major benefit of Pay per Click advertising is the ability to immediately acquire new targeted customers, leads or sales by positioning your advert on any of the search engine results pages, as Google say in their patter for Adwords “Gain New Customers In Just 15 Mins”.
PPC marketing consistently offers a greater rate of return than more traditional advertising mediums. The rapid increase in total spend on PPC advertising, whilst the spend on traditional methods decline, is proof positive.
How does Pay Per Click Advertising compare to other media?
PPC marketing enables customer targeting and tracking that is unrivalled by any other media delivery. With the potential for real time stats and feedback for your PPC marketing, you can almost immediately expand on whats working while continuing to test new ideas and strategies. Your online PPC advertising campaign and indeed your Website can be manipulated and optimized in rapid time and as often as you like.
In summary, the key advantages of using PPC and a good pay per click company over other traditional marketing methods :-
- Quick feedback via statistics
- Click through rate for each keyword – number of clicks divided by impressions
- Cost per click
- Quality score – measure of quality per keyword
- Average position per keyword
- Test conversions by keyword, ad group, campaign etc
- Ability to promote short term events
- Christmas, Valentines, Easter etc
- End of line products
- Test new products and ideas
- Experience – Thousands of keywords and hundreds of campaigns & great results!
- Micro-management – daily analysis, keyword and ads, search engine updates & changes.
If you would like to see if we can help you then please do not hesitate to get in touch with James Warmington-Smith or Danny Smith on 0844.5686923 or 01284.812448 or complete our contact form.
Tags: Pay per click management, ppc services, ppc advertising, Google Adwords. Yahoo search marketing, Bing
