Looking for a Pay per click management company or consultants is not easy, there are many to choose from. Do a search on Google for “PPC Company” and you will find over 800,000 results for the UK alone! There are a myriad type of services, rates and approaches available from the many PPC companies, why should you choose Smith and W-Smith?
Most PPC consultants and companies will ask for a setup fee, a flat monthly fee and an additional monthly fee based on your PPC budget as do we. So what are you getting for this investment? Here are 10 important pieces of Website and PPC work Smith and W-Smith will undertake for your initial outlay: -
- An initial consultation to learn more about your business, market, customers, competitors, products, services as well as the results of any previous Pay per click campaigns you have run.
- Full website appraisal – tags, titles and content.
- A full PPC account audit, if relevant, followed by recommendations.
- Establish initial objectives – buisness, website and PPC Campaign.
- Agree a monthly budget.
- Either set up or modify your PPC account.
- Initial keyword research and analysis.
- Optimize existing ads.
- Ad Copywriting.
- Ensure required tracking codes are installed.
- Optimise Ad scheduling (when your PPC ads should be shown) and geographic targets according to campaign objectives.
We will have to earn what you are being charged for!
Whats included in my PPC monthly fee?
Included in the monthly fee are all the essential performance reports, PPC monitoring, keyword bidding, testing, ad copywriting and other PPC Management basics. Also included is one half day for us to get together with you to review progress and chart our onward course to the key criteria set. Of course, while employed by your company we are always available at the end of the phone or email!
PPC:Frequently Asked Questions.
We are often asked how many keywords we would recommend be used in your PPC campaign, opinions in the industry vary but we believe this should be based on your website content. If you are only using a few landing pages, we would not recommend using a massive list of keywords as many of them would probably not be relevant to your website content and your Quality Score would be driven down from it. A lower quality score usually means a higher price per click, lower position and reduced return on your investment.
Should we bid on our company name [brand]? Yes, unless you are a high profile company, keywords that are related to your company or brands should be cheaper, so rather than letting this traffic go to a competitor, we would recommend bidding! In addition, these types of keywords usually provide a higher conversion rate, greater brand recognition and increase your overall CTR’s [click through rates], which in turn can mean you pay less per click across your ad groups. Of course as part of our PPC service we will closely monitor the performance of these types of keyword.
You will at all times have access to your own PPC account, however we do recommend, until advised otherwise, that you do not make any changes on your own!
We have many years experience in sales and marketing, both offline and online, and would be happy to support you in any other sales/marketing projects or initiatives. We also offer search engine optimisation, website design and creative marketing services.
If you have any questions please do not hesitate to get in touch with James or Danny on 0844.5686923 or [Bury St Edmunds] 01284.812448.
What is Pay per Click Marketing?
Pay per Click is a method of advertising through search engines such as Google or Yahoo. Pay per Click or PPC basically allows you to buy your way to the top of the search engines. By utilising KEYWORDS and KEY PHRASES relevant to your service or product you can ensure searchers can find your advert and your website.
PPC: The benefits
The major benefits of Pay per Click advertising include acquiring targeted customers, the immediate opportunity for a high placement on any search engines sponsored listsings, rapid market delivery, and the optimisation of the conversion process. By delivering a project that is both creative and strategic, you can ensure a positive return on your marketing/advertising investment. PPC marketing consistently offers a greater rate of return than more traditional advertising mediums. The rapid increase in total spend on PPC advertising, whilst the spend on traditional methods decline, is proof positive.
How does Pay Per Click Advertising compare to other media?
PPC marketing enables customer targeting and tracking that is unrivalled by other media delivery. With the potential for real time stats and feedback for your online marketing, you can immediately expand on whats working while continuing to test new ideas and strategies. Your online PPC advertising campaign and indeed your Website can be manipulated and optimized on in rapid time and as often as you like.
In summary, the key advantages of PPC over other traditional marketing methods :-
- Quick feedback
- Test conversions by keyword, ad group, campaign etc
- Ability to promote short term events
- Test new products and ideas
Smith and W-Smith implements PPC management based upon this constant feedback to provide accurate, timely results for you and your business.
