As SERPs Get More Complicated, Focus on Relevant Elements

At SES Chicago last year, Yahoo VP of Consumer Products, Larry Cornett suggested that blended search results bring businesses a broader range of SEO opportunities, a chance to take control of their brand, and a potential increase in qualified clicks. W… . . . → Read More: As SERPs Get More Complicated, Focus on Relevant Elements

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Google SEO Report Card Scores Company’s Own SEO Efforts

Google is looking to improve upon its own internal SEO efforts. The company has created what it calls an "SEO Report Card," designed to improve the user experience and visibility of some of its own properties. The company says it aims to iden… . . . → Read More: Google SEO Report Card Scores Company’s Own SEO Efforts

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Where Does Yahoo Fit Into Your Search Strategy?

In search, a lot of what Yahoo has done has been overshadowed by what Google and Bing have done, simply because Google controls such a huge piece of the search pie, and Bing is still a relatively fresh entity. All eyes are still on Bing as it grows. Th… . . . → Read More: Where Does Yahoo Fit Into Your Search Strategy?

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