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Is Google Telling us PPC Ads are Most Valuable in Top Positions? | Seer Interactive SEO Blog

admin — Wed, 17 Nov 2010 10:19:53 +0000

Is Google Telling us PPC Ads are Most Valuable in Top Positions? | Seer Interactive SEO Blog.

Google has been on what seems like an ultra-aggressive path to supplement search results with new features. As Wil has recently mentioned, just in the last month there have been multiple changes to the SERPS.

As I work on the PPC side, I look at these changes from a solely a PPC point view:
How might this impact our PPC results?

The reality is, it seems like with all of these changes Google is slyly (or maybe not so slyly) indicating the importance of top positions in PPC.

Why? Let’s take a look.

Place Search
According to Google, “Place Search results will begin appearing automatically on Google when we predict you’re looking for local information.”

Let’s take a look at some results……..

Read: Is Google Telling us PPC Ads are Most Valuable in Top Positions? | Seer Interactive SEO Blog

Make Google AdWords Bidding Features Work for You – Search Engine Watch (SEW)

admin — Wed, 25 Aug 2010 12:55:15 +0000

Make Google AdWords Bidding Features Work for You

John Lee | Aug 20, 2010 | 0 Comments

Google announced Enhanced CPC, a new bidding feature for AdWords, earlier this week. This conversion-oriented feature is just the latest in a string of bidding tools introduced by Google. What better time than now to cover each of the available bidding features available in AdWords so that you can make an informed decision on which is right for your campaigns.

Focus on Clicks: Manual Bidding

Manual bidding is the format all of us advertisers know and love. You set ad group and/or keyword-level maximum cost-per-click (CPC) bids and adjust them up or down depending on your performance.

There is absolutely zero automation here — the bids only change when you say they do, providing the ultimate level of control of your campaigns. Advertisers who are willing and able to put in the reporting necessary to make manual bid adjustments can and will get the most out of manual CPC bidding in AdWords

via Make Google AdWords Bidding Features Work for You – Search Engine Watch (SEW).

Setting a Google Pay Per Click Account and first Campaign

admin — Wed, 04 Feb 2009 22:20:55 +0000

1. Go to google.com/adwords to sign up for your PPC account.

2. Here you have the option of signing up for the starter edition or the more advanced option.

Choose your country/ or area of country, this second option is preferable for local businesses.

What language, default is english.

Write your ad. The ad is three lines long with a TITLE of 25 characters, and two descriptive lines of 35 characters each. The ad needs to be punchy and relevant to your keywords and website content.

Write your keywords. Make them relevant to your ad and your content.

3. Choose your currency – be careful as this cannot be changed at a later date.

4. Set your budget, per month. Start small and keep a careful eye on the clicks you receive, the cost and their success.