What’s More Important in Search? Freshness or Quality?

It’s been a while since we looked at one of the Google Q&A webmaster videos that Matt Cutts does, but I found this recent one particularly interesting, considering the emphasis that has been put on freshness in search engines lately.

How important is freshness to you as a search engine user? Share your thoughts here.

The user question in this particular video says:
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Why New Google SERPs Might Mean More Traffic for You

Now that the masses have access to Google’s newly redesigned results pages, it’s time to consider this in an SEO light if you have not already been considering it. How do Google’s New SERPs Affect SEO? Comment here. Google has had its search options… . . . → Read More: Why New Google SERPs Might Mean More Traffic for You

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New Data From Google Can Help You Optimize Your Site for Conversions

Google has just started sharing more detailed data for each individual search query in the Top search queries feature in Webmaster Tools.  Google used to just report the average position at which your site’s pages appeared in the search results fo… . . . → Read More: New Data From Google Can Help You Optimize Your Site for Conversions

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Is Your Content Getting As Much Out of YouTube as it Could Be?

YouTube still claims to be the second largest search engine in the world. Just think about that for a minute. If you produce online video and it’s not on YouTube, you’re probably missing out on a great deal of potential viewers. If you’re not producing… . . . → Read More: Is Your Content Getting As Much Out of YouTube as it Could Be?

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Are You Getting Your Content in Front of News Seekers?

Getting press coverage can mean a great deal for gaining traffic and overall exposure for your business. That said, there are also ways to take some initiative yourself in getting some exposure from news search. Is news search part of your strategy?&… . . . → Read More: Are You Getting Your Content in Front of News Seekers?

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As SERPs Get More Complicated, Focus on Relevant Elements

At SES Chicago last year, Yahoo VP of Consumer Products, Larry Cornett suggested that blended search results bring businesses a broader range of SEO opportunities, a chance to take control of their brand, and a potential increase in qualified clicks. W… . . . → Read More: As SERPs Get More Complicated, Focus on Relevant Elements

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Google SEO Report Card Scores Company’s Own SEO Efforts

Google is looking to improve upon its own internal SEO efforts. The company has created what it calls an "SEO Report Card," designed to improve the user experience and visibility of some of its own properties. The company says it aims to iden… . . . → Read More: Google SEO Report Card Scores Company’s Own SEO Efforts

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