This page is about the importance of analysis and analysing the data from your website. Analysis, research and testing are key in ensuring your website performs at its best, i.e. pulls in the maximum amount of relevant visitors as is possible, and keeps them on your site long enough for your content, USP’s and story to persuade your visitors to take action.
Your website should increase your sales or leads, you know this, but does it? A great web design goes hand in hand with advertising, marketing and analysis.
There are a great number of analysis packages available, we recommend Google Analytics, as its a FREE and powerful reporting tool. Below are a few example screen shots to demonstrate the value of Google Analytics…
How many visitors is your site attracting?
Where is your traffic coming from / Google, Yahoo or referral?
Is your website sticky / Bounce Rate?
How many visitors is your site attracting?
Where is your traffic coming from / Google, Yahoo or referral?
Is your website sticky / Bounce Rate?
What pages are your visitors attracted to / Popular content?
