Do you want to know how well your website is optimised for a specific keyword? Do you know what changes you need to make to make this keyword appear more important to the search engines? Smith and W-Smith offer a FREE report for a single keyword, of course we can also offer a full website appraisal, get in touch to take advantage of tis offer.
Whats included in your KEYWORD REPORT?
1. Report overview
This report helps you to optimize the web page “http://www.demo123.com/” for a high ranking on any SEARCH ENGINE, (Google, Yahoo, Bing etc) for your chosen key word or key phrase.
2. Keyword use in document title -IMPORTANT
The document title is the text within the <title>…</title> tags in the HTML code of your web page. This is probably one of the most important pieces of real estate on your website – make use of it!
3. Global link popularity of web site – IMPORTANT
The global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site.
4. Link texts of inbound links (anchor text)- IMPORTNAT
Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. The anchor text is the wording in the actual link, for instance, internet marketing company is link text.
5. Keyword use in body text
The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc.
6. Age of web site
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new.
7. Keyword use in H1 headline texts
H1 headline texts are the texts that are written between the <h1>…</h1> tags in the HTML code of a web page.
8. Keyword use in domain name
The domain name is the main part of the web page address.
9. Keyword use in page URL
The page URL is the part after the domain name in the web page address.
10. Links from social networks
On social network sites (Digg and Delicious), people decide which web sites are popular.
11. Server speed
Popular web sites often have faster server response times compared to smaller unimportant sites. This is becoming more important, load times are now thought to be part of the Google algorithim.
12. Keyword use in H2-H6 headline texts
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>…</h2>, <h3>…</h3>, etc. tags in the HTML code of your web page.
13. Keyword use in IMG ALT attributes
The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. It also gives more information on your websites theme to the search engines.
14. Top level domain of web site
Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. So if you sell blue-shoes a domain called “blueshoes.co.uk” would be of benefit.
15. Keyword use in bold body text
The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. Make sure your REALLY important keyword is in bold at least once or twice on each page.
16. Number of visitors to the site
Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents.
17. Keyword use in same domain link texts
Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that point to a web page on the same domain.
18. Keyword use in outbound link texts
Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>…</a> tags when the <a> tag links to a web page on a different domain.
19. Keyword use in same domain link URLs
Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain.
20. Keyword use in outbound link URLs
Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains.
21. Keyword use in meta description
The Meta Description tag allows you to describe your web page.
22. Number of trailing slashes in URL
The number of trailing slashes (/) in the URL indicates where a web page falls in a site’s overall hierarchy.
23. HTML validation of web page to W3C standards
Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly.
24. Readability level of web page
The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content.
25. Keyword use in meta keywords
The Meta Keywords tag allows you to define which search terms are important to your web page according to your opinion.
26. Keyword use in the first sentence of the body text
The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page.
27. Keyword use in HTML comments
HTML comment tags are “hidden comments” in the HTML code of your web page. They are not visible to the user.
28. Search engine compatibility
This chapter examines the general search engine compatibility of your web page.
29. Factors that could prevent your top ranking
Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data.
Internet Services Directory – UK directory of Internet services and Internet providers
